Seven recently conducted a survey that revealed Apple’s iPad increases work productivity. In other words, the tablet’s users tend to work more with the iPad or iPad 2 on hand.
According to Seven Innovative Mobile Solutions, Apple’s tablet users who use the tablet for business work 10 percent more compared to before. The survey uncovered more. It discovered that 35 percent of the tablet’s business users make use of the slate while on public transportation. In addition, 40 percent use the slate when on business trips. Another fact uncovered was that 80 percent of these users had either an iPhone 3G S or an iPhone 4 alongside their iPads.
The survey also uncovered good news that benefits publishers. 61 percent of the Professionals that have been surveyed say they are willing to buy reading materials and publications straight from their iPads. These include magazines and eBooks.
This all looks good on the tablet’s business users, but it did not do as well with the ordinary consumer. Only 45 percent were willing to purchase reading materials such as magazines on the tablet.
Seven’s Director of Strategy, Kevin Sutherland, said, “The recent findings from our “Generation i” survey demonstrate that the device is changing the way we work on the move, as commuters choose their iPads over their laptops.”
According to the survey, the iPad’s business users work 10 percent more compared to before, who are most likely to buy magazines directly on their tablets. However, 40 percent of the tablet’s users use the tablet primarily for entertainment. Another 26 percent use the slates for “functional tasks”. We’re unsure what this means.
So there you have it, iPad business users tend to work more with the tablet at hand. This makes us wonder how other tablets such as the Honeycomb Motorola Xoom affect work productivity.