The plan was to sell the initial 500,000 units of the Playbook at a discount, and then sell millions more at full price. RIM was hoping that the initial cheap tablets would start a craze, which would encourage the consumer to buy the remaining shipments at a premium. Unfortunately, the plan backfired.
The tablet was first available in North America and has been on sale in the UK for a month now. Unfortunately, they haven’t taken off. RIM hasn’t profited from the insignificant sales.
There are a number of reasons why it hasn’t taken off the way RIM would want it to. First of all, it lacks apps. Secondly, it needs a Blackberry handset to work properly. This coupled with the many problems surrounding RIM, deters the consumer from getting the tablet.
Just this week, RIM announced that it would be releasing 7 new smartphones in the next few months. However, you might question if this move is too late for the ailing phone manufacturer.
Will these new string of handsets be RIM’s salvation? We definitely hope so. Otherwise, Blackberry devices will be relics of mobile phone technology’s past.