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Thursday June 20th 2013

Posts Tagged ‘apple’

Tim Cook explains why Apple didn’t make a 5-inch iPhone – puts down phablets

At the AllThingsD conference, Apple CEO Tim Cook explains why Apple didn’t make an iPhone sporting a 5-inch display. He also put down large-screened phablets.tim-cook-all-things-d

Cook said, “A large screen today comes with a lot of tradeoffs. Customers clearly are looking at size, but they’re also looking at do the photos show the proper colour, the white balance, reflectivity, battery life, brightness, the longevity of the display — so there’s a whole bunch of things that are very important to the display.

“What our customers want is for us to weigh those and come out with a decision. At this point we felt that the retina display we’re shipping is overwhelmingly the best. In a hypothetical world where the tradeoffs didn’t exist you could see that being one of the things that differentiates.

“We haven’t so far, that doesn’t shut off the future. It takes a lot of really detailed work to do a phone right when you do the hardware, the software and services around it. We’ve chosen to put our energy in getting those right and have made the choices in order to do that and we haven’t become defocused working multiple lines.”

It’s pretty clear that Cook was criticising Samsung. The Korean tech giant, unlike Apple, has a variety of sizes of smartphones in its roster. From entry-level smartphones to the high-end Galaxy S4 and from small screens to the large-screened Galaxy Note 2, it has everything any type of customer may need. Since the Korean firm is the biggest smartphone manufacturer in the world, we’re sure they disagree with Apple’s CEO.

Is Apple right not to make iPhones sporting 5-inch screens, or should it take a page out of Samsung’s book? Let us know what you think through a comment on our Facebook page.

Apple patent automatically adjusts volume on iPhone, based on proximity to the ears

An Apple patent will allow future versions of the iPhone to adjust the phone’s speaker volume, based on its proximity to user’s ears.13.05.28-Proximity-1

Apple Insider reports, “Apple’s U.S. Patent No. 8,452,020 for “Adjustment of acoustic properties based on proximity detection” describes a method in which data from the iPhone’s proximity sensor is employed to calculate distance from a user, which is then applied to dynamically adjust volume.”

It adds, “As noted in the patent language, the invention can dynamically adjust volume based on distance away from the user. This action can apply to both the iPhone’s receiver as well as the speaker, depending on which sound output mode is selected.

“In another embodiment, the phone will fade from the receiver to the speaker if a predefined distance between device and user is reached. For example, if a user starts a conversation holding the iPhone to their ear, and puts the device down on a desk or chair, the proximity sensor will note the change and switch to “speaker mode”.

However, the sites notes, “It is unclear if Apple will implement the feature in an upcoming iPhone, but the hardware needed to deploy the tech is either readily available or already found in existing models.”

Do you think this tech will make it to future iPhones? Let us know what you think through a comment on our Facebook page.

Vodafone delays 4G launch to coincide with iPhone 5S unveiling, report says

Vodafone has pushed back launching its 4G network. It is said to have decided to delay its 4G launch to coincide with the unveiling of the iPhone 5S, the successor of the iPhone 5, according to a report.voda

The rumour comes to us courtesy of the Telegraph. According to the newspaper, “The operator had originally planned to switch on superfast mobile broadband in cities in June, but said on Tuesday it would wait until August or September.

“Apple’s iPhone 5, the current model, is only compatible with EE’s 4G network, which was introduced last year and operates at a different radio signal to those due to be launched by rivals this year.

“The Silicon Valley giant had been expected to introduce an updated version, the iPhone 5S, that will work at the new frequencies in June, but it was reported last month it had been pushed back because of manufacturing delays.”

The Telegraph’s source is Mr. Colao. He said, “End of the summer means when there’s going to be a good commercial moment for launching 4G.

“EE had a little bit of an advantage because of the iPhone at 1800MHz [EE’s 4G frequency]. To be honest that will go away as soon as we launch our 4G actually.”

The telegraph said, “Sources confirmed the delay to the iPhone 5S had been a factor in Vodafone’s decision to delay 4G.”

Do you think Vodafone has delayed its 4G launch to coincide with the unveiling of the Apple iPhone 5S? Let us know what you think through a comment on our Facebook page.

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