In the past, Apple was subject to scrutiny when developers discovered that iOS devices were tracking user’s locations. As soon as the news hit the fan, Steve Jobs and company were in the limelight to help diffuse the situation and reassure users that this was not a problem. In just 2 days upon getting news that the update tasked to fix the location tracking issue was on the works, the iOS 4.3.3 is now available.
Although location tracking was a big issue that bordered legal actions from iOS users, Apple displayed how much it values its customers by quickly releasing an update to fix the problem, despite Steve Job’s adamant response saying the problem isn’t really a problem. This goes to show Apple’s speedy course of action when it comes to resolving issues, which is an example its competition should follow.
On the Windows Phone 7 platform, Microsoft publishes a table on specific smartphones that will get the update. This all depends on the handset model and the smartphone’s carrier. This means that not all smartphones running on the WP7 platform will get an update.
This is the same case with Android handsets. Since there are a vast number of smartphone manufacturers who make their handsets run on various Android OS versions. It is difficult for Google to roll out updates for smartphones running on their operating system. Furthermore, the updates would have to go through testing by network providers. This is one of the most frustrating realities Android users have to face by getting Android handsets.
With Apple, the story is different. Devices running on the iOS such as the iPhone 4, the iPad, and the iPad 2 can get their much needed updates from Apple as soon as it rolls out. Apple owes it success to the way it keeps its users happy, which is how things should be done.