Samsung Galaxy tablets beat Apple iPads in Christmas growthJanuary 2 | Posted by sarah | Tablet News Tags: apple, apple ipad, Christmas growth, Galaxy Tab, iPad, Onswipe, samsung, Samsung Galaxy Tab, Tablet
TechCrunch reports, “Touchscreen publishing company Onswipe has good news for Samsung. As Onswipe’s Chief Marketing Officer Jason Baptiste put it in an email, “Samsung clearly won Christmas when it comes to tablets.”
“Specifically, the company looked at visitors to Onswipe-optimized sites for the period of Dec. 26-29 in comparison to Dec. 19-22, as a way to measure the growth that different tablet platforms saw over Christmas. The results? Samsung’s Galaxy tablets grew 50.4 percent, Nexus 7 tablets grew 33.8 percent, iPads grew 20.4 percent, and Kindle Fires grew 19.5 percent.”
However, Baptiste told the site, “Though they enjoyed more growth post holidays, Samsung is still very tiny compared to the iPad and the same goes for the rest of Android. What will be interesting is seeing whether people still use Android tablets 90 days out from now.”
The site adds, “Baptiste also provided some numbers about usage. He said the average session time from Samsung users was three minutes and nine seconds after Christmas, down from 3:32 before. On iPad, the average session was 4:03, compared to 4:12 before. And the Kindle Fire had the longest session time on average, 4:51.
“As for how many people this data represents, Baptiste said Onswipe (which recently upgraded its platform) reaches 31 million unique visitors each month on the mobile web.”
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