Microsoft is the ‘most inspiring’ company in the US

October 5 | Posted by nadine | OS News Tags: , , , , , ,

According to Forbes, Microsoft, company behind Windows Phone (OS running on devices such as the Nokia Lumia 1020) and soon-to-be owners of Nokia Devices & Services, is the “most inspiring” company in the US.MSFT_logo_0

The online survey was conducted by consulting and training firm Performance Inspired Inc. for Forbes. Chief inspiration officer for Performance Inspired, Terry Barber, said, “According to our latest research, consumers are not only feeling inspired by certain businesses, but are acting inspired by spending more with these companies while evangelizing to others about their inspiring experience. We now see there are four dimensions of inspiration that matter most to consumers.”

He adds that consumers fell like “part of a company’s mission for making the world a better place. They don’t feel like they are just helping a company make money; they feel that they are a part of doing good when they support their most inspiring companies.”

Forbes says, “Microsoft, the 38-year-old Redmond, Wash.-based software giant, returned to the No. 1 spot after a two-year hiatus. In 2011 and 2012 Apple landed at the top of the heap—while Microsoft held the No. 3 and No. 5 spots, respectively. But thanks to the company’s philanthropic initiatives, passionate employees and stellar leadership, it reclaimed the title of America’s Most Inspiring Company this year.”

Barber said, “There is clearly an emphasis within Microsoft to give back. In speaking with their employees, Bill Gates is often quoted saying, ‘we have been given much and therefore much is expected of us.’ What is impressive is that it is not just the Bill and Melinda Gates Foundation worthy of this reputation. The company has donated to over 31,000 nonprofits since 1983 and raised over $1 billion through employee giving. Every Microsoft employee is given the opportunity to have their personal cash contribution matched by the company, dollar for dollar, for up to $12,000. That’s impressive.”

He adds, “Many respondents were aware that Microsoft makes huge profits and they actually applauded because it was so obvious to them that Microsoft uses its profit and influence to help make the world a better place.”

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