HTC confirms ‘Ultrapixel’ camera causing the delay of the HTC One

March 26 | Posted by chris | Hardware News Tags: , , , , ,

HTC confirmed that the ‘Ultrapixel’ camera of the HTC One was the reason behind the smartphone’s delay.HTC One 2013 camera Ultrapixels preview hands-on

The Wall Street Journal reports Benjamin Ho, HTC’s new chief marketing officer, responding to questions about the delays surrounding their new flagship. He said, “We have a lot of innovations but we haven’t been loud enough.”

WSJ says that the Taiwanese firm’s “new approach is part of HTC’s efforts to reassure investors and customers that it is turning around.” Since, “Its sales were down 41% in the fourth quarter from a year earlier, as it lost ground to rivals like Apple Inc. and Samsung.”

WSJ adds, “Mr. Ho outlined other marketing changes for HTC, such as increasing the digital marketing budget for the company by 250% this year compared with 2012, and increasing traditional media marketing spending by 100%.”

Speaking about the Ultrapixel cameras causing the delay, Ho said, “Our friends in the media have been asking why there has been a delay in shipments for the new HTC One, whether there is a component shortage. There is some shortage, because the phone’s camera was designed specifically for us, and production cannot be ramped up so quickly.”

So there you have it. The delays are being caused by problems with the production of the Ultrapixel camera. We’re hoping HTC gets around these issues. Otherwise, it will lose more market shares to the likes of the Apple iPhone and the Samsung Galaxy S4.

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