Study says Windows Phone has snatched market shares in the UK from Android

February 26 | Posted by nadine | OS News Tags: , , , , ,

It looks like Microsoft’s Windows Phone, which powers handsets such as the Nokia Lumia 920 and HTC 8X, is catching up with the competition. This is according to figures from Kantar.Win-Phone8-1

The site says, “New smartphone sales data from Kantar Worldpanel ComTech shows Windows gaining popularity with consumers, growing its user base in Great Britain by almost 700,000 in the past year – an increase of 240%.

“In the three months to January 2013 Windows’ share of the smartphone market has grown to over 6% in Great Britain, up from 2.4% the previous year, and 14.0% in Italy.

“Although iOS and Android continue to take the lion’s share of smartphone sales in Great Britain, accounting for 30.6% and 56.2% of purchases in the latest data, Windows phones are now selling in significant quantities.”

Although Windows Phone is catching up, Samsung remains the top brand in the UK. According to the site, “Samsung continues to be the number one smartphone brand in Great Britain with 36.8% share of smartphone sales in the latest three months to January, followed by Apple and HTC.”

It adds, “British smartphone penetration has now reached 62%, with smartphones making up 83% of mobile sales.”

Are you one of those who have made the switch from Android to Windows Phone? If you are, let us know your reason through a comment on our Facebook page.

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One Response to “Study says Windows Phone has snatched market shares in the UK from Android”

  1. Amy Anna says:

    Yes, you are absolutely right … according to latest suveys and reports done by Kantar, this is a huge breakthrough in the latest trends in the ever-expanding market of smart phones as well as in customers’ tendencies to going for any user-friendly handsets. Thanks for sharing your well-researched lines in this post. Cheers :)

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