Study says Windows Phone has snatched market shares in the UK from AndroidFebruary 26 | Posted by nadine | OS News Tags: Android, Google, market share, Microsoft, windows phone, windows phone 8
The site says, “New smartphone sales data from Kantar Worldpanel ComTech shows Windows gaining popularity with consumers, growing its user base in Great Britain by almost 700,000 in the past year – an increase of 240%.
“In the three months to January 2013 Windows’ share of the smartphone market has grown to over 6% in Great Britain, up from 2.4% the previous year, and 14.0% in Italy.
“Although iOS and Android continue to take the lion’s share of smartphone sales in Great Britain, accounting for 30.6% and 56.2% of purchases in the latest data, Windows phones are now selling in significant quantities.”
Although Windows Phone is catching up, Samsung remains the top brand in the UK. According to the site, “Samsung continues to be the number one smartphone brand in Great Britain with 36.8% share of smartphone sales in the latest three months to January, followed by Apple and HTC.”
It adds, “British smartphone penetration has now reached 62%, with smartphones making up 83% of mobile sales.”
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