Currently, HTC is the ninth biggest smartphone manufacturer in China, behind Huawei, ZTE, and Samsung. However, it plans to become the second biggest by 2015.
In the past, HTC focused on US and European markets with great success. However, in the past two years, the Taiwanese firm’s dominance has dwindled. This year, their flagship the One X has failed to give the Samsung Galaxy S3 and the iPhone a run for their money.
Speaking to the Wall Street Journal, HTC’s head of China operations, Ray Yam, said that HTC is planning to compete with Samsung and Apple in China by shifting the One X, One S, and One V at similar quantities and price points.
To do this, HTC will create more branded sales counters in China. Branded counters will be increased from 2,700 to 3,500 towards the end of 2013. This will allow the Taiwanese firm to take advantage of China Mobile (world’s biggest network), which boasts 60 million customers.
Of course, with the overwhelming success of the iPhone and the S3, it remains to be seen if HTC can pull this off.
Do you think HTC’s penetration of the Chinese market will turn the tides in its favour? Share your opinion through a comment.
