Siri on the iPhone 4S may be highly popular in the US, but still fails to show its full potential in the UK. It fails to understand regional accents and it takes a while for the virtual personal assistant to provide more information on local businesses. More often than not, it fails to lookup businesses in the UK.
In an interview with All Things D, Apple’s current CEO, Tim Cook, dismissed the criticism and claims Siri on the iPhone 4’s successor has “unbelievable” potential. He also promised that improvements to Siri are coming.
Cook said, “I think you’re going to be pleased with where we’re taking Siri. We’re doubling down on it.”
Do you think improvements to Siri on the iPhone 4S will make more usable in the UK? Give us your thoughts.