According to Fortune Magazine, Apple employees say that Tim Cook was a nicer CEO compared to the late Steve Jobs. Cook would regularly have lunch with random employees. He would also meet with investors, which is something Jobs hated to do.
The Fortune article states, “In general, Apple has become slightly more open and considerably more corporate. In some cases Cook is taking action that Apple sorely needed and employees badly wanted. It’s almost as if he is working his way through a to-do list of long overdue repairs the previous occupant (Jobs) refused to address for no reason other than obstinacy.”
If you were thinking Cook would never fill in Jobs’ shoes, think again. According to the article, Cook is well liked, composed, and focused on business. It also says that Apple employees prefer the current Apple CEO’s personality, since the man takes the time to have lunch with random employees at the iPad and iPhone maker’s HQ. Jobs, on the other hand, preferred to eat alone with Ives.
The story also includes comments from an anonymous “influential tech company” CEO, who depicted Cook as “down to earth, noncorporate, detail-oriented, and disarming”.
The anonymous CEO adds, “He’s casual, grounded, and easy to talk to,’ they said. ‘I forgot he’s the CEO of Apple. And that was not my experience with Jobs.”









