Since apps developed for mobile phones can also be used on PCs, apps can be enjoyed across platforms. Since Steve Ballmer confessed that the Windows Phone platform is a small platform, consisting of 2% of the smartphone market, apps developed for this platform are no longer limited to this small audience.
The lack of apps for Windows-powered handsets has resulted in a smaller take in the smartphone market. However, if Windows apps penetrated the PC market, developers can take advantage of the 400 million Windows-powered PCs sold every year. Furthermore, since Windows 8 is also designed to run on tablets, developers can capitalize on this.
What NVIDIA head honcho Jen-Hsun Huang said about Windows apps is reputable. NVIDIA is responsible for the ARM processors made for tablets and mobile phones. The first version of the platform to pack ARM chips will be Windows 8-powered devices.
The Redmond firm has suggested that their mobile and desktop platforms would merge in the future. This is the Jupiter project.
When these developments will unfold, we’re not exactly sure. However, it does present a number of exciting possibilities.